Sunday 8 February 2015

Pavilion Mall: Setting New Standards

The Indian retail sector has experienced exponential growth in these years. Globally, India is reported to be one of the top five fastest growing retail destinations. In this scenario, the number of malls in Tier II and III cities will also increase substantially, as there is an explosion of exposure and disposable incomes. Another significant trend is that malls provide not just upmarket shopping places, but the whole new concept of ‘value added high-street shopping experience’ to customers. In India especially, malls have become a leisure-oriented destination rather than a need-oriented destination only. Thus the mall of the future houses not only luxury brands, but hypermarkets, entertainment and dining options as well.

http://www.pavilionmall.co.in/
Ludhiana is one city in the north where commercial real estate has boomed. India’s sports and knitwear capital is known for its affluent population. It is fast growing to witness the country’s swankiest malls and value-added commercial spaces for luxury shopping. The Pavilion Mall is the largest among the shopping malls in Ludhiana, Punjab; and offers whole new standards of leisure-cum-shopping experience in the city.

According to a survey conducted by global property consultancy firm Cushman and Wakefield, only the malls in favorable locations and having the right format and suitable strategies are likely to remain long-term players. The Pavilion Mall is located in the heart of Ludhiana in Fountain Chowk, the sprawling mall covers over 6,00,000 square feet of area with 104 outlets.

Spread over an awe-inspiring nine floors, it houses the best of national and international fashion brands, a departmental store, super market, an expansive 450 seater food court, fun zone for kids, fine-dining restaurants and the city’s biggest 7-screen multiplex. It promises to be a one-stop happening destination for all – there is a dedicated kids’ entertainment and gaming zone, bowling centre, a spacious banquet terrace and pool deck party area, a bar cum lounge, and an exclusive ‘Members only’ club with world class gymnasium, spa and swimming pool.

http://www.pavilionmall.co.in/shopping/
According to retail experts, the anchor tenant plays a crucial role in the success of a mall, apart from location. What then, is an anchor tenant? This is nothing but the main big store at a strategic location in the mall to attract customers– which serves as a magnet store or a traffic generator for itself as well as the rest of the mall and satellite stores. Pavilion Mall offers the perfect category mix of high-end retail and recreation with an impressive anchor tenants like Shoppers’ Stop, Marks & Spencer, PVR, Hangout and Blu-O.

Pavilion is the first mall in India to be conferred with Gold LEED pre-certification by Indian Green Building Council. It offers a baby care room and access to all areas for the elderly and differently-abled; and adheres to international norms for earthquake and fire protection.

So those looking for the best food options in town, or the most hip and happening party places, Pavilion Mall is the place!